Việt Tinh Anh

Manage the Ecommerce Sales Team

• Manage Ecommerce Sales Team. Provide direction, support and monitor the sub-ordinates works and execution. Determine their validity based on budgeting concern and KPI

Strategize, plan and execute Ecommerce Sales strategies

• Prepare annual business plan and execute it, report to Head of Ecommerce
• Work with inter-departments (VTA marketing, CRM, IT, Finance/MA, Logistics) to solicit their supports and alignment to provide seamless execution of Ecommerce Sales plan

Budget Management

• Responsible for managing Sales budget, including internal MKD Web and external ecommerce channels.
• Optimize the front & back margin and promotional support to maximize the sales revenue and gross margin of Ecommerce

Analyze Campaign Performance

• Responsible for analyzing performance of promotional campaigns.
• Work closely with MA team to use data analytics to organize and interpret campaign data and actively provide next steps for improvements.

Create and Execute Sales Plan – External Ecommerce Channels

• Prepare JBP with customers based on seasonal promotions, brand launch timeline and customer promotional calendar.
• Prepare monthly forecast, foresee the potential gaps and provide mitigation solutions timely
• Monitor outright customer inventory on hand, provide timely solution to clear slow moving and ensure customer to have heathy stock.
• Range right the product for ecommerce channels, optimize the internal resources for ranging plan, maximize sku efficiency

Create and Execute Sales Plan – MKD Website

• Prepare Yearly Plan with Internal Brand Marketing Team based on seasonal promotions, brand launch timeline and special MKD events.
• Prepare monthly forecast, foresee the potential gaps and provide mitigation solutions timely
• Work with MKD team and supply chain team to optimize the inventory on hand. Provide timely solution to clear slow moving items
• Range right the product for MKD Web, optimize the internal resources for ranging plan, maximize sku efficiency

Partner with Digital, CRM, IT and CS Team

• Actively solicit partnership with digital, CRM, IT and CS teams to drive online traffic to MKD web by increasing new customer base and retaining existing customer
• Understand the online consumer purchase behavior so as to increase the basket size and frequency of repeat purchase of MKD web loyal customers

Partner with Brand Marketing Team and open new brand SIS in marketplace

• Support Brand Marketing Team to open new brand SIS by considering right return on investment.
• Understand the differentiation of Brand SIS vs MKD SIS. Execute right ranging and promotion plan to maximize company online sales.